Immerse your brand in the timeless elegance and effortless sophistication of Lake Como. Inspired by the grand villas, sunlit terraces, and deep sapphire waters of Italy’s most exclusive retreat, this visual brand kit is designed to evoke the old money charm, refinement, and luxury of a bygone era reimagined for the modern brand.

With a rich yet understated colour palette, classic serif typography, and a curation of refined visual assets, this kit transports your audience to a world where heritage meets contemporary luxury. Perfect for brands that embrace graceful opulence, quiet confidence, and the art of la dolce vita, it’s your invitation to craft a brand identity that feels as timeless and exclusive as Lake Como itself.


WHAT INDUSTRIES/BUSINESSES WORKS WELL WITH THE LAKE COMO AESTHETICS:

Lake Como aesthetics are particularly well-suited for industries where trust, heritage, and quality are vital to the customer decision-making process. For example:

• Luxury Goods and Fashion: High-end brands like jewelry, bespoke tailoring, and designer clothing thrive with this aesthetic because it emphasizes quality and timelessness.

• Hospitality and Travel: Luxury resorts, boutique hotels, and private travel services can use old money branding to exude exclusivity and a refined experience.

• Wellness retreats that combine holistic health with indulgent relaxation

• Financial Services: Wealth management firms, private banks, and investment services benefit from the trust and stability that this aesthetic communicates.

• Real Estate & Interior Designers: High-end properties, estate agents, and property developers can attract elite clientele by aligning with the classic and prestigious tone of old money.

• Personal Branding for Coaches and Consultants: Entrepreneurs offering high-ticket services in business consulting, personal growth, or bespoke experiences can use this aesthetic to project credibility, exclusivity, and expertise.

• Fine jewelry or timepieces with classic Italian craftsmanship Premium wineries, distilleries, and heritage brands thrive with this aesthetic, evoking a sense of tradition and excellence.

FEATURES:

• Ready to use colour palettes
• Ready to use font combinations
• 48 ready to use stock images
• As soon as you receive the Visual Brand Kit, you're ready to plug in the colours, fonts, and images to your existing platforms and assets right away to create a cohesive and consistent brand
• Even if you don't know what to do with the colours, the instructions included in this Visual Brand Kit will guide you though it
• If you need a bit more support, by purchasing this Visual Brand Kit, you'll receive a special offer for personalized 1:1 custom branding sessions with Deanna

WHAT'S INCLUDED:

• Primary & secondary colour palette
• A guide on how to use the colour palettes in your branding
• A set of fonts with instructions on how to use and links to purchase commercial license if needed
• Brand imageries- 48 stock images ready for download 
• A guide on how to use the Visual Brand Kit to maximize your brand's credibility, recognizability, and brand connection
• A special offer for personalized 1:1 custom branding session with Deanna to build a brand that makes impact and sells

WHAT'S NOT INCLUDED:

• Commercial license (if applicable) to fonts included in this kit. If a commercial license is needed, links are included in all Brand Visual Kits for legal purchase of font(s).

INSTRUCTIONS:

• Once purchased, you'll receive an email with your Visual Brand Kit purchased.

• If you have any questions or need support, we're here for you. Email glowtonic.studio@gmail.com. Please allow 24 hours for our response.