This Visual Brand Kit is inspired by the old money aesthetics that embodies timeless elegance, understated luxury, and heritage. It draws inspiration from generational wealth, focusing on classic, refined styles that eschew flashy trends in favor of enduring quality. This deep green and red palette complements tailored designs, and high-quality materials to give an air of sophistication. It’s more about subtlety and poise than ostentation, reflecting a sense of deep-rooted tradition and quiet confidence.

This old money palette evokes feelings of trust, stability, and aspiration. It communicates that a brand or individual values quality, tradition, and excellence over fleeting trends. For consumers, this aesthetic creates an emotional connection that can be deeply comforting—making them feel like they’re investing in something reliable, prestigious, and meaningful.

There’s also an aspirational element tied to old money aesthetics: it conjures the idea of a life filled with legacy, exclusivity, and timeless style. For some, this creates an emotional pull that goes beyond the product or service itself—it’s about being part of an elite, enduring tradition.


WHAT INDUSTRIES/BUSINESSES WORKS WELL WITH THE OLD MONEY AESTHETICS:

Old money aesthetics are particularly well-suited for industries where trust, heritage, and quality are vital to the customer decision-making process. For example:

• Luxury Goods and Fashion: High-end brands like jewelry, bespoke tailoring, and designer clothing thrive with this aesthetic because it emphasizes quality and timelessness.

• Hospitality and Travel: Luxury resorts, boutique hotels, and private travel services can use old money branding to exude exclusivity and a refined experience.

• Financial Services: Wealth management firms, private banks, and investment services benefit from the trust and stability that this aesthetic communicates.

• Real Estate: High-end properties, estate agents, and property developers can attract elite clientele by aligning with the classic and prestigious tone of old money.

• Personal Branding for Coaches and Consultants: Entrepreneurs offering high-ticket services in business consulting, personal growth, or bespoke experiences can use this aesthetic to project credibility, exclusivity, and expertise.

• Wine and Spirits: Premium wineries, distilleries, and heritage brands thrive with this aesthetic, evoking a sense of tradition and excellence.

FEATURES:

• Ready to use colour palettes
• Ready to use font combinations
• 39 ready to use stock images
• As soon as you receive the Visual Brand Kit, you're ready to plug in the colours, fonts, and images to your existing platforms and assets right away to create a cohesive and consistent brand
• Even if you don't know what to do with the colours, the instructions included in this Visual Brand Kit will guide you though it
• If you need a bit more support, by purchasing this Visual Brand Kit, you'll receive a special offer for personalized 1:1 custom branding sessions with Deanna

WHAT'S INCLUDED:

• Primary & secondary colour palette
• A guide on how to use the colour palettes in your branding
• A set of fonts with instructions on how to use and links to purchase commercial license if needed
• Brand imageries- 39 stock images ready for download 
• A guide on how to use the Visual Brand Kit to maximize your brand's credibility, recognizability, and brand connection
• A special offer for personalized 1:1 custom branding session with Deanna to build a brand that makes impact and sells

WHAT'S NOT INCLUDED:

• Commercial license (if applicable) to fonts included in this kit. If a commercial license is needed, links are included in all Brand Visual Kits for legal purchase of font(s).

INSTRUCTIONS:

• Once purchased, you'll receive an email with your Visual Brand Kit purchased.

• If you have any questions or need support, we're here for you. Email glowtonic.studio@gmail.com. Please allow 24 hours for our response.